Cabot dairy, that Northeast co-op that makes some of the best cheddar in the world, needs a time out to think about what it’s done. Jumping on the Greek yogurt bandwagon, the company puts out something it calls “Greek-style” yogurt. It is neither Greek nor food.
A note on “-style”—In the US, at least, products suffixed with “-style” are usually cheap imitations of food. If “-style” foods were nightclub performers they would wear what is known as “K-mart drag.” Examples of this family include:
- “Asian-style,” —noodles in a gelatinous sauce laden with an excess of sugar, without which Americans are unable to taste the food.
- “Mexican-style”—contains no real Mexicans. Typically a tomato-based “salsa” with 1/16 teaspoon cumin per jar and. . .sugar.
The construction “-style” is also used to denote foods that want to fool you, but which would be dishonest to label as the actual thing they’re trying to be. Think how non-French bubbly is called “sparkling wine” instead of champagne.
This is Cabot Greek-style Yogurt. Actual Greek yogurt (note the lack of “-style”) is a creamy, deeply flavored treat made by straining the living hell out of yogurt until you have a product the consistency of the thickest sour cream. “Greek-style” yogurt is a cold mess of bland, sour yogurt that is not strained but, rather, bulked up with leftover whey protein. It achieves neither texture nor flavor, being both too thin and yucky in taste.
You’re better off sticking with real Greek yogurt. Fage brand is consistently excellent and I’ll have no other in my kitchen. It also makes an excellent starter for homemade yogurt (super easy, and we’ll blog about it later) that carries the same distinctive taste through to your homemade batch.